Jaideep Godara

Corporate Strategy Design for Poorbi Milk (2003)

Client: Dairy Co-operative Ltd. Of Assam, India
Duration: 4 months

Objective:
To design a corporate strategy and design communication artifacts to boost the sales of Poorbi milk (marketed by Dairy co-operative ltd. Of Assam) in North-east region.

Deliverables:

• A campaign designed to increase awareness about benefits of milk drinking; different marketing & selling points were identified for examples near schools & colleges
• A SWOT analysis with respect to its local competitors, and identified the crucial weaknesses and opportunities
• Design suggestions to expand the product line based on survey results and interviews with local population

New package design

• Interaction Design:|:
• System Design:|:
• Usability Evaluation:|:
• Information Design:|:
• Industrial Design