Jaideep Godara

Portal Strategy & Design For Railinc (2008)

Client: Railinc, Inc.
Duration: Phase I: 2 months; Phase II: 3 months (Tentative)

Railinc started off this multi-phase strategic initiative to utilize portal technology to bring business value to the corporation and improve customer service, usability, and productivity, while shortening application deployment schedules.

In Phase I, user experience objectives included:

• Establish clear and efficient user task paths to support core customer and stakeholder needs.
• Enhance customer and stakeholder daily job functions and communications.
• Enable user content / feature personalization and relevancy filtering.
• Deliver reliable information and business resources.
• Engage target users on a relational level.

Content Inventory for the existing Railinc website

A chart depicting results of contextual inquiry for various features and sections of the portal

The following activities and deliverables helped make progress towards meeting the aforementioned objectives:

• User Profiling/Personas
• Content Inventory And Prioritization
• Contextual Inquiry and Analysis

Currently, the activities and deliverables outlined for the next phase are:

• Card Sort
• Low-Fidelity Prototyping (Paper Prototypes) and User Testing
• Mid-Fidelity to Hi-Fidelity Prototyping

Details captured in the content inventory deliverable